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Quiz any likely company that you are looking at on the things they plan to do with keyword research and optimization. When they don’t have a transparent solution, it could be an indication that they're a “hope and pray” agency. You don’t want to depart your companies accomplishment to likelihood.
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Or, you might not get the complete gain that includes remaining ranked at the top of Google lookup. And while in the worst scenario, you will see the practices they use will damage your web site and damage your ranking capability.
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